globainsight Named a Leader in the 2026 Gartner Magic Quadrant for Voice of Customer Platforms

globainsight has been named a Leader in the 2026 Gartner Magic Quadrant for Voice of Customer (VoC) Platforms, marking the company's third consecutive year in the Leaders quadrant. Gartner evaluated 16 vendors across completeness of vision and ability to execute, placing globainsight highest on both axes.

The report highlighted three key strengths: globainsight's unique integration of proprietary panel data with VoC feedback collection, enabling clients to benchmark their customer experience data against market norms; the AI Analytics engine that automatically generates narrative insights and drivers analysis from unstructured feedback; and the platform's ability to orchestrate VoC programmes across 130+ markets with culturally adapted survey instruments.

'What sets globainsight apart is the loop between VoC data and market context,' the report states. 'While most VoC platforms tell you what your customers are saying, globainsight tells you whether those sentiments are unique to your brand or reflective of broader category dynamics — a critical distinction for CX leaders allocating resources.'

'We built globainsight on the belief that customer feedback is only one piece of the puzzle,' said James Okafor, Chief Customer Officer at globainsight. 'To truly understand your customers, you need to see them in the context of the broader market — what competitors are doing, how category expectations are evolving, and which signals actually predict churn. That's what this recognition validates.'